To those in the know, the name David Crook is synonymous with sisal flooring. No surprise, since David has been in the floor covering industry for over 30 years and established International Floorcoverings 21 years ago.
David has promoted the benefits of sisal flooring with a passion that’s unparalleled. Considered a leader in his field, he is known for his “can-do” approach and an expertise that means no job is too difficult to undertake. He also has an infectious enthusiasm for the unique properties of sisal.
“Sisal is so appropriate for the Australian lifestyle,” he says. “It can create a relaxed look that oozes sophistication or compliment a more formal, traditional environment. It is easier to care for and much softer under foot than some might think. I encourage clients to walk on our carpets without shoes and they are often amazed by the comfort factor.”
With a long and proven track record in the industry, International Floorcoverings has leveraged its expertise to extend its offering beyond the company’s original ‘keystone’ of sisal. The collection now
includes wools, wool blends and a variety of other fibres suitable for a wide range of applications.
David takes great care to understand clients’ individual needs and assess each project before suggesting the appropriate floor covering, whether it’s sisal, wool, polypropylene, vinyl or the woven ‘Antron’ collection.
International Floorcoverings’ unique product range and service has helped grow the business from a passionate pioneer in sisal to a leading expert in sustainable, quality floor coverings. The company’s relationship with Australia’s leading interior designers, developers and consumers has led to numerous projects and coverage by leading design publications and TV projects, as well as sponsorship deals with respected home shows such as Grand Designs Live, HIA Home Shows and the Renovate and Build Expo.
David’s credibility and popularity are key to this success, providing the right product for the right application and second to none after care service.